Promoted App Pins make it easy for people to discover and download apps, directly from Pinterest. Promoted Carousels contain multiple images for users to swipe through. Promoted Video Pins help you catch people’s attention while they’re browsing or searching on Pinterest. Any business account with an active billing profile can use this format to support marketing goals such as awareness, engagement and traffic. This is the basic ad format, and it looks just like a standard Pin. Pinterest uses a range of formats for marketers and advertisers to drive traffic, this includes the following:
Total number of monthly active Pinterest users 250 million. 40% of users have a household income of $100k. 50% of Pinterest users are from the US alone. 
Millennials use Pinterest as much as Instagram. 81% of Pinterest users are actually females. Pinterest’s market value is $15 Billion. He likes to geek out about ad tech, ecommerce, and payments. Promote your best Pins so they appear in the most relevant placesįrank is the Head of Ads Product at Pinterest. Track your campaign and see what’s working and what isn’t. Set up targeting so that the right people see your Promoted Pin. You can create Promoted App Pins using the easy to use Ads Manager. Users can seamlessly install your app while on Pinterest. Promoted App Pins include an easy to recognize app icon. Provides an alternative to competitive app stores. Promoted App Pins are an effective way for Pinners to install your mobile app directly from Pinterest. 175 million MAU, 80% of Pinterest traffic comes from mobile, 55% of Pinterest users use it for shopping. Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE and Apsalar. Pins associated with iOS or Android apps have an app icon and install button attached to them for mobile users to tap on and download an app. 
It allows app marketers to generate installs via pins. Promoted App Pins is a mobile app advertising platform from Pinterest.
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